Friday, September 13

Kiehl's New Men's Anti-Aging Formula Does The Heavy Lifting Men Want &Need: Press Note

Introducing Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men

With nearly 50 years of experience formulating products that meet the unique needs of a man’s
skin, Kiehl’s chemists are true experts in developing skin care that delivers the superior results
for today’s more sophisticated man.
Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men is a dualaction
anti-aging formula to battle the aging skin of men. This formula begins with a first, very
important action – gentle, yet thorough exfoliation to clear away surface layer debris. Utilizing
LHA Exfoliating Actives to break away surface layer debris on men’s tougher, thicker skin, this
step not only immediately improves dull looking skin, it allows for the second action - lifting and
firming to occur more effectively.
Utilizing Linseed Extract in the second action, a proven lifting and firming powerhouse, the
formula deeply penetrates skin to strengthen and fortify its underlying layers for overall more
youthful looking skin.

Key Ingredients:

Capryloyl Salicylic Acid (LHA)

Provides targeted exfoliation, helps smooth imperfections on the skin, improves dull looking skin, allows for better penetration of Linseed Extract, tightens and cleans pores.

Linseed Extract
Linseed extract is extremely high in omega-3 fatty acids, B vitamins, potassium, lecithin, magnesium, fiber, protein and zinc, which gives it strong anti-aging capabilities to reduce wrinkles and increase firmness

Caffeine is a naturally occurring substance obtained as a by-product of decaffeinated coffee; known for its stimulating properties. In facial skincare, it is used to energize and reduce dullness on the skin.

The clinical study demonstrated: 

After first application, subject’s Strong Skin Score improved immediately by 3.9%. After 4 weeks of continuous usage, Strong Skin Score improvement accelerated, reaching 8.6% - more than double the improvement.

Significant improvement was also demonstrated on more stubborn signs of aging. In 4 weeks:
  • Brow Furrow fine lines improved 19.1%
  • Marionette Line improved 16.8% 
  • Forehead fine lines improved 15.4% 
  • Overall sagginess improved 5.3% 
  • Overall skin roughness improved 9.5%

Consumer result shows in 4 weeks:
  • 96% consumers agree skin feels hydrated / moisturized
  • 88% consumers agree skin appears smoother
  • 85% consumers agree skin appears firmer / tighter
  • 81% consumers agree skin appears lifted
Price: INR 2450 for 50 ml.

*Press Release sent by PR

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