Mumbai's Badra Worli Sea Link turbs PINk in October for the Estee Lauder Companies Breast Cancer Awareess (BCA) Campaign

Hello Everyone!

Maharashtra State Road Development Corporation (MSRDC) partners with the BCA Campaign’s Global Landmark Illumination Initiative this year again to light the Bandra Worli Sea Link (BWSL) Pink from 4^th to 11^th October 2013, 7:00pm onwards.

For one week starting Friday, 4^th October 2013, the BWSL will glow pink from 7:00pm onwards every evening.

About The Estée Lauder Companies BCA Campaign’s Global Landmarks Illumination Initiative

• Launched in 2000, The BCA Campaign’s Global Landmarks Illumination Initiative unites iconic global landmarks lit in pink every October
• Serving as symbols of hope and empowerment, the illuminations aim to spread the life-saving message of early detection in an exciting and dramatic way
• To date, over 600 unique landmarks have been illuminated
• The Estée Lauder Companies BCA Campaign proudly set the Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours” in October 2010, which included our historic Taj Mahal Palace Hotel, Mumbai that has been participating in the initiative since its launch year in October 2006.

About The Estée Lauder Companies’ Breast Cancer Awareness (BCA) 2013 Campaign

Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of The Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, sparking a global movement that has helped save millions of lives.

In the spirit of Mrs. Lauder’s forward-thinking vision, this year’s BCA Campaign will expand focus from breast cancer awareness by encouraging people to reach even further, taking specific actions aimed at preventing and eradicating the disease. The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign’s 2013 Campaign’s theme “Let’s Defeat Breast Cancer. We’re Stronger Together” is a call-to-action that will serve to shift public focus from awareness to increased action, advancing us further towards eradicating breast cancer from our lives.